Personal Branding Expert · Amsterdam

Style is Not About Trends.
It's About Visual Presence.

Trusted by professionals at:

Nerine Jones, personal branding expert, holding a microphone
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Nerine Jones sat by a curated wardrobe rack

Hello, I'm Nerine

Refining the way
women look,
communicate and lead
in the world.

With more than two decades of experience in strategic marketing, branding, communication and personal image development, Nerine Jones has helped professionals, entrepreneurs, executives and leaders strengthen their presence, elevate their influence and communicate their value with confidence.

As a personal branding strategist, style expert and keynote speaker, she combines proven branding principles with personal style and communication expertise to help women create alignment between how they look, what they say and how they are perceived.
Because when your image, voice and value align, confidence becomes visible.

My Method

The Vital V's
of Personal Branding

Every powerful personal brand is built on three essential pillars:

Visual
Voice
Value

Visual Capital

How you present yourself through your style, image and personal presence.

Voice & Authority

How you communicate, influence and lead.

Value & Visibility

The expertise, impact and transformation you bring.

What I offer

Three ways to work
with me.

Fashion Filter style DNA preview
01

The Fashion Filter

Strategic Style System

A step-by-step style system that teaches you the principles of dressing well — so you can build a wardrobe that works intelligently for your life, body, and goals. Stop wearing 20% of your clothes 80% of the time.

  • Discover your signature style identity
  • Build a curated, versatile capsule wardrobe
  • Shop with intention — never with regret
  • Get dressed with confidence every single day
Explore the programme
Nerine on stage at a Keynote event
02

Keynote & Speaking

Live Events

Nerine brings her framework to life on stage — inspiring audiences of ambitious women to own their presence, elevate their authority, and show up as the leader they already are. Available for corporate events, conferences, and retreats.

  • Signature talk: "Dress Like You Mean Business"
  • Interactive workshops for teams & leadership groups
  • Tailored to your event theme and audience
  • Audience sizes from intimate to 500+
Enquire about speaking
Nerine coaching a private 1:1 client
03

Private 1:1
Style Coaching

By Application

The most intimate, transformative experience I offer. Completely bespoke to you — your life, your body, your brand, your ambitions. We work together one-on-one to create total alignment between who you are and how you appear.

  • Full style & brand audit session
  • Personalised wardrobe edit and strategy
  • Shopping support and styling day
  • Ongoing coaching and accountability
Apply for a private session

Client Stories

Trusted by women who lead

Saskia

Saskia

FinTech Transformation Leader

★★★★★

I had a closet full of clothes but nothing to wear. Nerine helped me break out of my style rut, discover colours that pop, and build a capsule wardrobe with over 50 outfits! Getting dressed is now fun, fast, and aligned with my personal brand. Her sharp eye and smart strategy changed how I shop—and how I show up.

Melanie

Melanie

HR Expert and Leadership Coach

★★★★★

In a major life transition, Nerine helped me rediscover my style and align it with who I am now. She guided me with empathy, clarity, and strategy, transforming my wardrobe from a mask into a true reflection of my personal brand. I now dress with confidence and even embraced a personal brand shoot! I highly recommend Nerine to anyone navigating change and wanting to show up authentically.

Claire

Claire

Risk Expert and Executive Coach

★★★★★

Nerine helped me discover the colours that truly complement my skin tone. It was such a rewarding experience! I now understand which shades make my eyes sparkle and boost my confidence. I've already recommended her to others and will continue to do so.

Free Resource

Vital V Personal
Brand ebook

Vital V Personal Brand ebook spread

Build a personal brand that works as hard as you do. The Vital V's framework gives you the tools to show up with clarity, confidence and authority. Download your free copy now.

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